This keynote talk inspires developers, designers, and product managers alike with a mental model for coping with the increased risk that comes with greater impact.
In the world of technology product design, we were trained to focus on the most common customer experiences. Edge cases were to be minimized as we devoted our attention to the most common experiences. But this best practice was built upon the assumption that the least common experiences can’t cause lasting harm.
As we work with increased scale (thanks to the proliferation of devices into our lives) and increased uncertainty (thanks to newer, more powerful AI), this assumption is no longer valid. How do we reframe our design process to adapt to this new world?
In this talk, Cheryl draws from her personal and professional experience working with large-scale, high-impact situations – from the Sims to Cortana, Azure, Alexa, and beyond – and shares the concept of “opti-pessimism” she’s used to cope with design at that level. You’ll walk away with four concrete steps to apply when approaching your biggest challenges… and a deeper appreciation for elephant dung.
- Keynote or featured talk (40-60 minutes)