From Blank Page to World Stage

Most product teams are experts at improving upon existing experiences – but how does your process translate to a brand new product? How do you keep a brand new product alive, keep stakeholders passionate, and keep your customer at the center of it all – all from behind a veil of secrecy? Cheryl shares some of the processes and techniques she used to help get the Echo Look from a blue-sky idea to a tangible, validated experience in the hands of customers worldwide. And since the Look service recently sunsetted after 3 years of operation, we can also take a look at what marketing choices may have stopped the product from realizing its full potential in the marketplace. You’ll leave understanding what it takes to get a new product off the ground, and the importance of connecting a marketing message to real customer needs.