Capturing Customer Context for an Upside-Down World

Is your customer experience straining at the seams? Have your customers moved from office to home, and your company’s charter along with it? Designing for the next generation of experiences requires upleveling your understanding of your customer context. But how do you ask the right questions and set yourself up for success? Multimodal design expert Cheryl Platz shares a framework for capturing customer context inspired by her time in improvisational theater, and walks you through how these dimensions of context will unlock greater success for your complex products and experiences. Inspired by Chapters 2 and 7 of Cheryl’s new book from Rosenfeld Media, Design Beyond Devices.