Design Beyond Websites: What is Dead May Never Die

News of the website’s death has been greatly exaggerated, but we can no longer assume our customers will sit down at a single device to complete tasks. Reality is more complicated: a single experience might span a website, a mobile app, a smart speaker, and a car. The future is multi-modal… and multi-device. By embracing new frameworks for modeling human experience and a multidevice perspective, our products can adapt to human needs in the moment, as opposed to forcing adaptations upon us.

Whether you’re designing a cutting edge multi-modal experience or a broad, cross-channel customer journey, you’ll walk away with a taxonomy for representing human behavior, as well as example processes and deliverables you can apply when tackling these problems on your product.

The Basics

  • Length: 50 minutes
  • Topic: Multimodality and cross-device experiences
  • Content scope: Practical / Apply Immediately
  • Audience: Web developers, product managers, UX designers, UX researchers
  • Bonus: Narrative theme (Game of Thrones)

The narrative version of this talk does not shorten beyond 45 minutes. For shorter timeslots, we offer a Capturing Customer Context talk which fits in a 30-minute talk slot but drops the theming and the cross-device focus.

As seen at…

An Event Apart Fall Summit, October 2020

Related Material

Photo of Ideaplatz founder Cheryl Platz on the Iron Throne. Yes, THAT Iron Throne. Taken on the set in Belfast, Ireland, 2017.