About Us

Ideaplatz was founded with the mission to spread design inspiration worldwide.

Contact Information

Email us: cheryl@ideaplatz.com

Mailing address:
Ideaplatz, LLC
16541 Redmond Way #179C
Redmond, WA 98052

About our founder

Ideaplatz founder Cheryl Platz is a world-class designer with over 15 years of industry experience shipping designs that have influenced millions of customers.

Cheryl’s key design passions are natural user interfaces, artificial intelligence, and taming complexity. Her list of employers includes a number of industry heavyweights: Microsoft, Amazon, Electronic Arts, and Disney. She’s also worked at smaller independent studios including MAYA Design and Griptonite Games. Noteworthy shipped projects include the Echo Look and Echo Show, the Alexa Notifications framework, Cortana for Windows 10, Windows Intune, System Center Configuration Manager 2012, and Disney Friends for the Nintendo DS.

Cheryl’s speaking resume includes major appearances at UX Week 2018, UX London 2018, Webdagene 2017, Interaction (’11, ’17, ’18), DEVit360 2018, User Experience Lisbon 2017, Design Matters 2017, GeekGirlCon (’11 and ’13), TechReady 2011, iHub Nairobi (2014), Microsoft Research (2017), PAX Prime (2017), GeekGirlCon (’11, ’13), and Emerald City ComicCon (’10, ’17). She’s also presented at some unique events, including the original Nintendo DS Press Launch in the US (2004) and a variety of lectures and educational outreach events.

In her free time, Cheryl is a professional actress and Internet personality, which feeds back into her work as a public speaker. As a 10-year veteran of the Unexpected Productions ensemble (home of Seattle TheatreSports) she has performed for tens of thousands of people – and she teaches improv to numerous classes at a variety of levels. She co-starred in the Internet TV show “Shadowrun: Corporate SINs” on Twitch at Hyper RPG for its 65-episode run, and continues to broadcast independently as an affiliated Twitch streamer. This unique background makes Cheryl adaptable to any live performance situation, no matter the crowd size or studio setup.